Do Prospects Know Who You Are

A few weeks ago we explained how Social Media is More Threat Than Opportunity

In that particular post we focused on opportunities people have for publishing complaints about bad customer experience. But there’s another dimension to the threat – what happens when people Search for you or your business. Do you have an on-line presence, a social reputation – somewhere Google can find out about you? What does it say?

Here’s a major reason for making sure you’re represented wherever anybody might look and at least you’ve had some influence over what it says about you, your company and products. Nowadays when a sales guy asks for a meeting the first thing most prospects will do is Search.

There’s an excellent video at Business Marketing Association demonstrating how this happens. Take a look, it’s well worth the few minutes it takes.

And to prove we “walk the talk” you can find Front Office Box Wherever You Hang Out

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• Managing your reputation through search results (googlewebmastercentral.blogspot.com)

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Tagged as: brand, Business, Companies, Google, Publishing, reputation, Search, Search Engines, Tools, Weblogs