Front Office Box

By now most people who would use Search to find articles in blogs will be familiar with the the concept of FREE, but most will still wonder how it can ever make money.

For some years now we’ve been trying to explain to the world our own strategy for competing on the business Internet which we planned back in 2006.

Since then we’ve posted a number of articles on the subject including:
Make it free, or don’t make it
How Free Makes Money
Winning in the Many to Many Free Market

And elsewhere we posted on Chris Anderson and his book Free: The Future of Radical Price.

But this video explains what’s happening much better than we ever could, including the Economics theory behind the Race to the Bottom.

Pour some coffee, switch the phone to voice mail, turn off email and Twitter. Half an hour watching Chris explain will change the way you see the world, and your business within it.