Three Stages to Sales Process

by stevensreeves

in Sales Coach

To put a lighter touch to a dry subject :-) it seems to me Selling is quite like Sex.

Two, or more (?) people go through this sort of mating ritual trying to figure out if and where, there’s a deal and, if so, will it cause them a problem.

The conversation starts with Qualification – is this going anywhere, or is it a flirt. Each asks why is the other interested.

The next stage is Collaboration – working together to find out how it will work for both parties.

And finally Negotiation – we’ve figured out the Why and the How. Lets talk about the Rules.

Tongue in cheek? Well yes – a little. But you’ll probably get the point.

Selling is about us finding a way of doing things together, which achieves our individual objectives with a level of risk each can accommodate.

Apart from selling and sex what else does it sound like?


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