To put a lighter touch to a dry subject 
it seems to me Selling is quite like Sex.
Two, or more (?) people go through this sort of mating ritual trying to figure out if and where, there’s a deal and, if so, will it cause them a problem.
The conversation starts with Qualification – is this going anywhere, or is it a flirt. Each asks why is the other interested.
The next stage is Collaboration – working together to find out how it will work for both parties.
And finally Negotiation – we’ve figured out the Why and the How. Lets talk about the Rules.
Tongue in cheek? Well yes – a little. But you’ll probably get the point.
Selling is about us finding a way of doing things together, which achieves our individual objectives with a level of risk each can accommodate.
Apart from selling and sex what else does it sound like?
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