Front Office Box

In my business (and it’s the same for every other business) there are three essential elements.

Without all of them I can’t be in business, or for long, at least.

Knowledge

• I need to know what I’m doing -
• why customers will buy,
• how they will buy and
• how I’ll deliver.

Resources

• Whatever it takes to win and deliver the business model – I need
• cash to finance the business process
• ability to reach prospective customers, an
• infrastructure enabling me to complete transactions

Authority
Some reason people will buy from me.  Depending on the business this might be:

• Operating License
• Professional Qualification
• Client Testimonials
• Unique value proposition

Without all of these my business isn’t going to work.

People won’t buy from me, and if they do I won’t be able to delivery what they bought.

Related articles by Zemanta

• The Front Office Process – First Call to Referral (frontofficebox.com)
• Why the Internet Front Office (frontofficebox.com)
• Who Can Help the CEO? Other CEOs. (blogs.harvardbusiness.org)

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August 20th, 2009 - Posted in Management Built In  |  Add a Comment