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Desk in a Box

In my business (and it’s the same for every other business) there are three essential elements.

Without all of them I can’t be in business, or for long, at least.

Knowledge

  • I need to know what I’m doing -
  • why customers will buy,
  • how they will buy and
  • how I’ll deliver.

Resources

Authority
Some reason people will buy from me.  Depending on the business this might be:

  • Operating License
  • Professional Qualification
  • Client Testimonials
  • Unique value proposition

Without all of these my business isn’t going to work.

People won’t buy from me, and if they do I won’t be able to delivery what they bought.

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