In my business (and it’s the same for every other business) there are three essential elements.
Without all of them I can’t be in business, or for long, at least.
Knowledge
- I need to know what I’m doing -
- why customers will buy,
- how they will buy and
- how I’ll deliver.
Resources
- Whatever it takes to win and deliver the business model – I need
- cash to finance the business process
- ability to reach prospective customers, an
- infrastructure enabling me to complete transactions
Authority
Some reason people will buy from me. Depending on the business this might be:
- Operating License
- Professional Qualification
- Client Testimonials
- Unique value proposition
Without all of these my business isn’t going to work.
People won’t buy from me, and if they do I won’t be able to delivery what they bought.
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