Business owners will used to answering difficult questions about why they’re special. There’s so much competition around these days. Those who’ve thought through their strategic marketing plan will have some concise answers. But it never hurts to have them challenged, especially when there’s time to work out a considered response. That becomes another arrow in the quiver when the same question gets asked by a real prospect.
Following John Jantsch at Duct Tape Marketing will give plenty of opportunities to be challenged.
The most recent challenge is “What’s Your Free Soup to Go Strategy”
Here’s mine.
Our users are typically small business service providers – busy people working hard at servicing existing clients and winning new ones. They’ll be experts in marketing, or design, or development, or insurance, or business change or retirement planning etc.
But they probably aren’t:
- MBA Graduates with an understanding of management theory.
- Sales professionals with experience of driving revenue through a pipeline.
- Internet surfers watching the web to discover all the good stuff going on.
In response to another of John’s questions “What’s Your Killer Technology”
we answered the challenge with our own Front Office Box Secret Sauce all about the usual stuff. But we didn’t talk about the Free Soup to Go.
Our Free Soup to Go is all the stuff we write in our blogs.
We understand quite a lot about Management Theory and even more about Sales and Sales Management.
And we spend an enormous amount of time discovering new stuff on the Internet, figuring out what works and how.
All of this is published in our blogs where anyone is welcome to read, comment, share, challenge- as they see fit.
Most of it is expertise we charge for in other lives, but for Front Office Box users its Free Soup to Go.
Try us out at here and at Front Office Box Knowledgebase.
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