For business software the world has become used to complexity – it’s all that Microsoft stuff designed to keep IT guys in work. But for social software the world expects capability, without complexity.
The difference is adoption.
Social sites need to capture the interest of users short on time but overloaded with choices.
Capability is a reason to use it, but complexity is a barrier, so the more social software can do with less effort on the part of the user the more likely the adoption and therefore the more likely the success of the site.
Facebook was a great example of capability without complexity – a major reason for its success. Twitter enjoyed the same phenomena.
Relatively new entrant Posterous has blown by the other sites, in terms of capability without complexity. All the things other sites make difficult Posterous makes simple. Blogging, incorporating multimedia, and autoposting to other sites/services couldn’t be simpler. On top of that the user interface is clean (pure white), so simple its elegant, and powerful. If the user is a grandmother posting memories or an HTML guru wanting to stretch the technology – who cares. Posterous just does it.
Will Posterous win the battle for user content? Who knows? But it’s certainly raised the bar in terms of capability without complexity.
Why is this relevant in the Front Office Box Blog?
We’ve tried to do for business software what Posterous has done for social software.
Increase the usuability by building in capability and taking out the complexity.
This is the future of all software, because adoption is the biggest challenge. Just ask all those IT guys.
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