There are three dimensions to my business (and anybody else’s) and success in all of them is a pre-requisite of survival and growth.
They are mutually dependent – one can’t exist without the others.
They are equally important – needing the same degree of management attention.
They are easy to get wrong – and hard to get right.
They are:
CASH – the lifeblood of any business
SALES – the objective of any business
CUSTOMER SERVICE – the value add of any business.
Every business wanting to survive and prosper needs to understand it’s own model of how CASH drives SALES drives CUSTOMER SERVICE drives cash.
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