One Example of How Free Makes Money

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Elsewhere in this blog we’ve described our perspective on the Free debate.

Here’s a TechCrunch article which explains the success of another free service – Mint.com

“Because Mint pulls data directly from financial institutions, it knows where people are shopping and how much they’re spending. It can use this anonymized data in aggregate to track performance of entire industries or even individual stores. Up until now Mint hasn’t done anything with its merchant level data, but it’s beginning to open that up to press (see the chart below for a look at how the downturn is affecting grocery stores, which shows high end stores like Whole Foods and Bristol Farms taking a big hit in the down economy). This kind of data can be very valuable — don’t be surprised if we start seeing Mint leverage in other, more lucrative ways.”

Here’s a list of articles in this blog which discuss the phenomena of Free, the implications for business in the future,  and how this thinking has influenced our business strategy.

It Started in the Burlington Coat Factory

Make It Free or Don’t Make It

Making Money in the Information Age

Winning in the Many to Many Free Market

Free – The Future of Radical Price


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