The way businesses bring totally new, and totally useless technology products to market never ceases to amaze me, and especially when there’s a lot of marketing money behind it.
I suppose they get away with it because there are some truly inept buyers out there. But they never last. It’s a bit of a joke usually but there’s a new one which doesn’t make me smile.
It’s a Spy, watching what we’re doing on a web site and telling a sales rep to call us when we’ve clicked on particular pages or links. At least I think that’s what it is.
Check out Eloqua and see what you think. Maybe you can help me with this question?
I think this stuff will allow me to send emails to people, watch when they visit our registration page and then chase them if they don’t complete the form.
Would that be right? It seems to me this is far too close to Big Brother watching.
Would you access a page if you knew the CRM system was watching you?
Should the page have a notice telling you you’re being watched?
Or maybe I’ve misunderstood what this software’s doing?
Apologies to Eloqua if I have.
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