Making Complex Things Simple and Just Do It

A few days ago Keith Olberman in his regular “worst persons” spot called out Steve Ballmer, Chairman of Microsoft.

Ballmer had presented to a conference on how technology changes. He suggested within 10 years the computer would be as thin and flexible as a sheet of paper.

Olberman quickly confessed his point was “tongue in cheek” but the call set up his point nicely.

The point being he didn’t want a computer thin as a sheet of paper in 10 years.  He simply wanted today’s computer to do “what I just asked it to”.

This illustrates the core of our philosophy.  Computers (aka software) should just do what the user wants and stay out of the way.

In our terms, this doesn’t mean do simple things.  It means “do really complex things, but make them simple for the user”.

That’s what we try to do with Front Office Box.

In Olberman’s terms this is just don’t crash on me in the middle of a document.

In our terms it’s “build complex business process into the way the software works”.

This means users don’t need to understand the Operating System, the Tools or the Application.

We’ve taken care of all that.

They just need to figure how they want to manage their business, and are much better qualified to do that than we are.

With Front Office Box you decide on your business model.  We’ve taken care of the technology and the way it supports your business process.

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