Writing a business plan can be hard.
When there’s a great business idea in our heads the most discouraging thing anybody can say is “Where’s your business plan?”
We know business plans are modern day fairy tales. We just want to get on with making the business happen.
Unfortunately other people don’t have our vision. Bankers, partners, investors all want to be sure we’ve thought through all the details. They don’t believe business plans any more than we do. But they do want to know we’ve done our homework.
That’s why they ask for our business plan, and they want to see the critical issues covered.
The main elements are product/service, target customers, competition and execution plan.
At the foot of the article is a link to download the full checklist of what needs to be covered. Use it as a template to make sure you present your plan in a logical summary of the business opportunity including:
- Value Proposition
- Target Customers
- Unique Sales Proposition
- Marketing and Sales Process
- Execution Plan
Download your Free Copy here Business Plan Template and Checklist (1959)
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Why doesn’t the traditional approach to selling and sales management work so well any more? What can the modern sales professional do to stay relevant in today’s customer driven markets? Check out our eBook Reengineering Sales Management for ideas on how to embrace the new order of customer driven buyer/seller relationships.
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