We’ve never made any claim to expertise in this new world of Internet Marketing – just reported what we’ve learned.
Maybe because of that our posts on the subject are amongst the most read in this blog.
There are two Real Experts who anybody wanting to learn should follow closely.
Here are two recent articles even other experts should read:
7 Signs Your Marketing May Need To Evolve
John Jantsch at Duct Tape Marketing points out the errors people make when they move into Internet Marketing and what they should do to avoid them.
Like most of the best things in life John’s advice is in some ways counter intuitive, and all the more valuable as a result.
23 Essential Elements of Sharable Blog Posts
Chris Brogan gives a long, but easily digested, list of the things we should all consider when blogging. If our objective with blogging is bringing traffic we need to persuade Google other people value what we say in our articles. The way Google measures that value is in the number of other sites which link to and share our content..
Of course Chris can’t tell us what content to write. That depends on our expertise.
But he does tell us the critical things we have to bear in mind.
A few minutes spent reading these two posts will repay the readers time invested in truck loads of understanding about how, and how not, to succeed with Internet Marketing.
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