Why Businesses Should Social Network

There’s a great explanation of just why businesses should be engaged in the (apparently) frivolous world of Social Networking, and especially Facebook and Twitter.

Visit Beagle Research for the full article, but here’s a taster:

“When you think about it, we all want to sell but if we can’t sell product, then we certainly want to be able to continue selling our ideas and ways of doing things.  A customer who is not buying anything but thought leadership at the moment is just a loyal customer short of funds.  But a customer who has given up on the thought leadership is one that is going away.”

Tweet
for Sales Management Insight, Strategies, Tactics, Processes and Tools
Check out our Tutorials at the top of this page and for Successful Sales Management implement these ideas with Front Office Box.

Tagged as: Business, Thought leader