Creating a Personal Brand

Opportunities for us to create our own Personal Brand are literally exploding.

Social Media sites opened the door for person to person interaction, so that friends could stay in touch.

Business people, especially the Internet Marketers quickly spotted the opportunity.  Now it’s possible to build networks and publish content, creating our own value.

What an opportunity – reach people in a social way, and provide them with content.  There has never been an easier way to meet new people and influence them by sharing what we know.

This is how we build our Personal Brand.

Working with Linked In, Facebook, Twitter, Tumblr, our own blogs on Blogger or WordPress, we have an open opportunity to be our own person.

No longer constrained by the corporate positioning stuff, we can now be ourselves, in places where people want to know people, not who they work for.  They want to know what value we can add to their thinking.  They want to share. And so do we!

In the good old days my parents explained to me “what we knew” was less important than “who we knew”.  All of the opportunities went to people who were on the “inside”.

With social media we get to change those rules.

We get to be somebody even more special – because we we contribute “what we know” to “the people we know”.

Building a personal brand in this way creates value for us as individuals, regardless of whoever we work for, and when we change, the network comes with us.

With personal brand the company is only a piece of the picture, and we as individuals have much more control.

Social Media is changing the rules.  Those who embrace the change and contribute will prosper, at the expense of the Luddites who don’t.

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Tagged as: Blog, Blogger, Business, Facebook, Social Media, Tumblr, Twitter, WordPress