The world has moved on from corporate brands. Those things are too “managed” by the marketing people. We don’t take any notice of them now. We look for the personal brand, because that’s what we’ll buy in the end.
What does your brand say?
Do you have one? What does it say about you, as a person, as a professional, as potential friend, or as a potential enemy?
Whatever it says it should be ‘real’ – none of us can get away with pretending to be something we’re not.
There’s no good or bad in personal brand – these things are always good and bad. What’s important is that brand should stand for something, and stand out from the crowd. People must be able to relate to that brand and understand what it means for them.
The very fact there’s a brand there helps all sales people stand out from the competition, and helps the customer know what he’s dealing with, and that’s half the battle.
The other half of the battle is persuading the customer there’s value for him/her in that brand.
So what does your brand say about you? What does that mean for the customer. How does it relate to the personal brands of the competition?
How do you promote your brand? Have you build a web-presence? Do you have a personal blog? If so is it connected to your Linked In and Facebook profiles? Do you participate in the big conversation?
Does everything about you support your brand?
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