The Fall and Rise of the Sales Rep

The bean counters have done their best to reduce customer relationships to numbers in lists, marginalizing the role of the representative.  But ultimately they’ll lose the argument.  The representative will be back, and more powerful than ever.

Companies that rely on processes and numbers will be driven to commodity status.  Whereas companies that build relationships will differentiate and prosper.

But companies can’t build relationships – they need people to do that.

And those people will need tools to help them manage their way through the relationships – another reason for Personal CRM.

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Tagged as: CRM, Personal CRM, sales_coach, social_crm