Comments on: How Do I Use It? http://frontofficebox.com/2009/03/12/how-do-i-use-it/ Sales Management Strategies, Tactics, and Sales Probability Process Management Sun, 07 Aug 2011 18:39:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: admin http://frontofficebox.com/2009/03/12/how-do-i-use-it/#comment-613 admin Fri, 13 Mar 2009 16:03:59 +0000 http://frontofficebox.com/?p=948#comment-613 Excellent points Howard - thanks. Steve Excellent points Howard – thanks.

Steve

]]> By: Howard Larson http://frontofficebox.com/2009/03/12/how-do-i-use-it/#comment-612 Howard Larson Thu, 12 Mar 2009 21:38:44 +0000 http://frontofficebox.com/?p=948#comment-612 People buy the sizzle not the bacon. They purchase the hole not the drill. If we keep our thoughts focused on what the use is and not what the product is maybe they can find a reason to buy. Remeber to turn your internal radio to station WIIFM / Whats In It For Me People buy on emotion THEN justify by facts Howard Larson Larson & Associates Target Marketing Professionals for new account acquisition Making good businesses great and great businesses even better 847-991-0488 howard@larsonassociates.ws http://www.larsonassociates.ws http://larsonassociates.blogspot.com People buy the sizzle not the bacon. They purchase the hole not the drill. If we keep our thoughts focused on what the use is and not what the product is maybe they can find a reason to buy.

Remeber to turn your internal radio to station WIIFM / Whats In It For Me

People buy on emotion THEN justify by facts

Howard Larson
Larson & Associates
Target Marketing Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com

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