We’ve just had some great feedback from our users. Webrequest is really rocking for them.
The business offers professional services to a tightly defined market. It doesn’t have a lot of resource to throw at prospecting, and the market doesn’t generally recognize it has a need for the service. The challenge is one common to lots of businesses – a large number of targets, and not much time available to chase them. It’s complicated by the lack of a proven method for delivering the proposition.
The current project is more like an evolving pilot, with the total market segmented and different approaches trialled on different segments. There are two objectives: a) pick up the prospects who already know they have a problem and b) test a series of messages to find out what works.
Webrequest is just ideal for this type of project. Messages and questions can be set up for each segment. Invite lists can be populated using tags. Responding needs minimal effort from the addressee. Results are brought together in lists for easy analysis. Best of all the cost is close to zero. Once the email addresses had been acquired, importing them with our template is a breeze.
First results are really encouraging, in spite of Webrequest being a new technology people haven’t come across before. In two weeks our user has sent Webrequest to 300 targets who’ve never heard of the service and developed 10 new prospects in the process. That’s pretty good when there are no printing or postage costs and no follow up calls.
Our user is over the moon, and so are we.
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